GNOME needed publicity and a clear message when launching GNOME 3.0, the first major version release in nine years.
Harihareswara, with a colleague, managed marketing for the release: she wrote and sent press releases, recruited volunteers to create, localize and publicize marketing materials, gave interviews and press materials to reporters, and commissioned and edited special journal articles. She handed off the project by developing lessons learned for future GNOME marketers. Additionally, as editor and release organizer of GNOME Journal, Harihareswara wrote articles about the GNOME Desktop Environment, recruited and edited other work, and helped plan the direction of the magazine.